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	<title>Insuring the City</title>
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	<description>The Prudential Center and the Postwar Urban Landscape</description>
	<lastBuildDate>Fri, 29 Mar 2013 12:01:21 +0000</lastBuildDate>
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		<title>Insuring the City</title>
		<link>http://insuringthecity.wordpress.com</link>
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		<item>
		<title>Talk at Skyscraper Museum</title>
		<link>http://insuringthecity.wordpress.com/2013/02/25/coming-to-the-skyscraper-museum/</link>
		<comments>http://insuringthecity.wordpress.com/2013/02/25/coming-to-the-skyscraper-museum/#comments</comments>
		<pubDate>Mon, 25 Feb 2013 14:58:18 +0000</pubDate>
		<dc:creator>Elihu</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://insuringthecity.wordpress.com/?p=314</guid>
		<description><![CDATA[Here&#8217;s the spring line-up at the Skyscraper Museum and I couldn&#8217;t be more pleased to kick things off with a romp through mid-century architecture, development, and design practices. You can RSVP with the Museum if you know you can come, &#8230; <a href="http://insuringthecity.wordpress.com/2013/02/25/coming-to-the-skyscraper-museum/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=314&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img class="size-full" alt="Coming to the Skyscraper Museum!" src="http://insuringthecity.files.wordpress.com/2013/02/rubin.jpg?w=584" /></p>
<p>Here&#8217;s the spring line-up at the <a title="Elihu at Skyscraper Museum" href="http://skyscraper.org/PROGRAMS/upcoming_programs.htm#rubin" target="_blank">Skyscraper Museum</a> and I couldn&#8217;t be more pleased to kick things off with a romp through mid-century architecture, development, and design practices. You can RSVP with the Museum if you know you can come, or you are welcome to just show up on March 7, 6.30 PM &#8211; 8.00 PM, at 39 Battery Place.</p>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">elihujamesrubin</media:title>
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			<media:title type="html">Coming to the Skyscraper Museum!</media:title>
		</media:content>
	</item>
		<item>
		<title>from my collection:  New England Mutual</title>
		<link>http://insuringthecity.wordpress.com/2013/02/17/postcard_new-england-mutual_140-dpi-jpg/</link>
		<comments>http://insuringthecity.wordpress.com/2013/02/17/postcard_new-england-mutual_140-dpi-jpg/#comments</comments>
		<pubDate>Sun, 17 Feb 2013 04:21:32 +0000</pubDate>
		<dc:creator>Elihu</dc:creator>
				<category><![CDATA[Imagery]]></category>
		<category><![CDATA[Cram & Ferguson]]></category>
		<category><![CDATA[Elihu's Collection]]></category>
		<category><![CDATA[New England Mutual]]></category>
		<category><![CDATA[Postcards]]></category>

		<guid isPermaLink="false">http://insuringthecity.wordpress.com/?p=306</guid>
		<description><![CDATA[The New England Mutual, 1939, Cram &#38; Ferguson, anchored the Back Bay insurance district. Trinity Church, 1877, H. H. Richardson, in foreground.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=306&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img class="size-full" alt="" src="http://insuringthecity.files.wordpress.com/2013/02/postcard_new-england-mutual_140-dpi.jpg?w=584" /></p>
<p>The New England Mutual, 1939, Cram &amp; Ferguson, anchored the Back Bay insurance district. Trinity Church, 1877, H. H. Richardson, in foreground.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/insuringthecity.wordpress.com/306/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/insuringthecity.wordpress.com/306/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=306&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">elihujamesrubin</media:title>
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	</item>
		<item>
		<title>Skyscraper Museum</title>
		<link>http://insuringthecity.wordpress.com/2013/01/06/skyscraper-museum/</link>
		<comments>http://insuringthecity.wordpress.com/2013/01/06/skyscraper-museum/#comments</comments>
		<pubDate>Sun, 06 Jan 2013 18:56:33 +0000</pubDate>
		<dc:creator>Elihu</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://insuringthecity.wordpress.com/?p=303</guid>
		<description><![CDATA[I&#8217;ll be doing a book talk at the Skyscraper Museum in New York on Thursday 7th March.  Come on down!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=303&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>I&#8217;ll be doing a <a title="Rubin Skyscraper Museum" href="http://skyscraper.org/PROGRAMS/upcoming_programs.htm#rubin" target="_blank">book talk at the Skyscraper Museum</a> in New York on Thursday 7th March.  Come on down!</p>
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			<media:title type="html">elihujamesrubin</media:title>
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		<item>
		<title>New Haven Book Launch</title>
		<link>http://insuringthecity.wordpress.com/2012/11/29/new-haven-book-launch/</link>
		<comments>http://insuringthecity.wordpress.com/2012/11/29/new-haven-book-launch/#comments</comments>
		<pubDate>Thu, 29 Nov 2012 21:56:55 +0000</pubDate>
		<dc:creator>Elihu</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Book Launch]]></category>
		<category><![CDATA[Institute Library]]></category>

		<guid isPermaLink="false">http://insuringthecity.wordpress.com/?p=295</guid>
		<description><![CDATA[Thrilled that the Institute Library will host the New Haven launch of Insuring the City.  You are invited! And I want to thank Jasdeep Bhalla for designing this poster. &#160;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=295&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Thrilled that the Institute Library will host the New Haven launch of <em>Insuring the City</em>.  You are invited!</p>
<p><a href="http://insuringthecity.wordpress.com/2012/11/29/new-haven-book-launch/insuring-the-city_new-haven-launch/" rel="attachment wp-att-296"><img class="alignnone size-large wp-image-296" alt="" src="http://insuringthecity.files.wordpress.com/2012/11/insuring-the-city_new-haven-launch.jpg?w=791&#038;h=1024" height="1024" width="791" /></a></p>
<p>And I want to thank Jasdeep Bhalla for designing this poster.</p>
<p>&nbsp;</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/insuringthecity.wordpress.com/295/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/insuringthecity.wordpress.com/295/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=295&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">elihujamesrubin</media:title>
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		<item>
		<title>Northeastern Poster</title>
		<link>http://insuringthecity.wordpress.com/2012/10/06/northeastern-poster/</link>
		<comments>http://insuringthecity.wordpress.com/2012/10/06/northeastern-poster/#comments</comments>
		<pubDate>Sat, 06 Oct 2012 22:57:03 +0000</pubDate>
		<dc:creator>Elihu</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://insuringthecity.wordpress.com/?p=283</guid>
		<description><![CDATA[Totally digging on this poster produced by Northeastern student Chelsea Brown for my talk at NEU School of Architecture on September 24.  You recognize, of course, the staggered aluminum-frame facade of our favorite office tower.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=283&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://insuringthecity.files.wordpress.com/2012/10/nu_elihu-rubin-lecture_small.jpg"><img class="alignright size-full wp-image-285" title="NU_Elihu Rubin Lecture_small" src="http://insuringthecity.files.wordpress.com/2012/10/nu_elihu-rubin-lecture_small.jpg?w=584&#038;h=377" alt="" width="584" height="377" /></a>Totally digging on this poster produced by Northeastern student Chelsea Brown for my talk at NEU School of Architecture on September 24.  You recognize, of course, the staggered aluminum-frame facade of our favorite office tower.</p>
<br />  <a rel="nofollow" href="http://feeds.wordpress.com/1.0/gocomments/insuringthecity.wordpress.com/283/"><img alt="" border="0" src="http://feeds.wordpress.com/1.0/comments/insuringthecity.wordpress.com/283/" /></a> <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=283&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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			<media:title type="html">elihujamesrubin</media:title>
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		<media:content url="http://insuringthecity.files.wordpress.com/2012/10/nu_elihu-rubin-lecture_small.jpg" medium="image">
			<media:title type="html">NU_Elihu Rubin Lecture_small</media:title>
		</media:content>
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		<title>Upcoming Talks:  SAH-NY and Mass. Historical Society</title>
		<link>http://insuringthecity.wordpress.com/2012/10/06/october-11-sah-ny-talk/</link>
		<comments>http://insuringthecity.wordpress.com/2012/10/06/october-11-sah-ny-talk/#comments</comments>
		<pubDate>Sat, 06 Oct 2012 22:43:58 +0000</pubDate>
		<dc:creator>Elihu</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://insuringthecity.wordpress.com/?p=277</guid>
		<description><![CDATA[Very happy to have two opportunities in the coming weeks to speak about Insuring the City.    New York chapter of the Society of Architectural Historians Thursday, October 11, 6.30 pm New York University Department of Art History Silver Center, &#8230; <a href="http://insuringthecity.wordpress.com/2012/10/06/october-11-sah-ny-talk/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=277&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Very happy to have two opportunities in the coming weeks to speak about <em>Insuring the</em> City.  <em> </em></p>
<p>New York chapter of the Society of Architectural Historians<br />
Thursday, October 11, 6.30 pm<br />
New York University Department of Art History<br />
Silver Center, Room 301<br />
100 Washington Square East (entrance on Waverly)<br />
New York City</p>
<p>You are welcome to attend!</p>
<p><a href="http://www.masshist.org/calendar" title="mass hist. calendar" target="_blank">Massachusetts Historical Society</a><br />
Wednesday, October 17, 6.00 pm (reception at 5.30)<br />
1154 Boylston Street<br />
Boston, Massachusetts</p>
<p>Open to the public!  </p>
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			<media:title type="html">elihujamesrubin</media:title>
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		<title>Sept. 24: Northeastern Talk</title>
		<link>http://insuringthecity.wordpress.com/2012/09/04/sept-24-northeastern-talk/</link>
		<comments>http://insuringthecity.wordpress.com/2012/09/04/sept-24-northeastern-talk/#comments</comments>
		<pubDate>Tue, 04 Sep 2012 03:35:03 +0000</pubDate>
		<dc:creator>Elihu</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://insuringthecity.wordpress.com/?p=266</guid>
		<description><![CDATA[<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=266&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a title="Northeastern Talk" href="http://www.architecture.neu.edu/events/insuring-city" target="_blank"><img class="alignright size-full wp-image-267" title="insuringss" src="http://insuringthecity.files.wordpress.com/2012/09/insuringss.png?w=584&#038;h=346" alt="" width="584" height="346" /></a></p>
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			<media:title type="html">elihujamesrubin</media:title>
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		<media:content url="http://insuringthecity.files.wordpress.com/2012/09/insuringss.png" medium="image">
			<media:title type="html">insuringss</media:title>
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		<title>a sketch:  pavilion and plaza</title>
		<link>http://insuringthecity.wordpress.com/2012/08/22/a-sketch-pavilion-and-plaza/</link>
		<comments>http://insuringthecity.wordpress.com/2012/08/22/a-sketch-pavilion-and-plaza/#comments</comments>
		<pubDate>Wed, 22 Aug 2012 05:08:33 +0000</pubDate>
		<dc:creator>Elihu</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Charles Luckman Associates]]></category>
		<category><![CDATA[drawings]]></category>
		<category><![CDATA[modern architecture]]></category>

		<guid isPermaLink="false">http://insuringthecity.wordpress.com/?p=257</guid>
		<description><![CDATA[This 1963 drawing from Charles Luckman&#8217;s offices demonstrates the architects&#8217; aspirations for the retail pavilions &#8212; there were four of them, one at each of the tower&#8217;s corners &#8212; at the Prudential Center.  The lower level is marked &#8220;Sterns,&#8221; the &#8230; <a href="http://insuringthecity.wordpress.com/2012/08/22/a-sketch-pavilion-and-plaza/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=257&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://insuringthecity.files.wordpress.com/2012/08/plaza_cla_6-63-1_web-edit.jpg"><img class="alignright size-full wp-image-258" title="plaza_CLA_6.63 1_web edit" src="http://insuringthecity.files.wordpress.com/2012/08/plaza_cla_6-63-1_web-edit.jpg?w=584&#038;h=429" alt="" width="584" height="429" /></a>This 1963 drawing from Charles Luckman&#8217;s offices demonstrates the architects&#8217; aspirations for the retail pavilions &#8212; there were four of them, one at each of the tower&#8217;s corners &#8212; at the Prudential Center.  The lower level is marked &#8220;Sterns,&#8221; the department store, and escalators ascend to the plaza level with its glass-enclosed shops and open-air corridor.</p>
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			<media:title type="html">elihujamesrubin</media:title>
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			<media:title type="html">plaza_CLA_6.63 1_web edit</media:title>
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		<title>Tension Between Architect and Client</title>
		<link>http://insuringthecity.wordpress.com/2012/07/06/tension-between-architect-and-client/</link>
		<comments>http://insuringthecity.wordpress.com/2012/07/06/tension-between-architect-and-client/#comments</comments>
		<pubDate>Fri, 06 Jul 2012 19:58:55 +0000</pubDate>
		<dc:creator>Elihu</dc:creator>
				<category><![CDATA[Archives]]></category>
		<category><![CDATA[Charles Luckman Associates]]></category>
		<category><![CDATA[Prudential Center]]></category>
		<category><![CDATA[S. Westcott Toole]]></category>

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		<description><![CDATA[Charles Luckman Associates (CLA) took on design responsibilities for many of the key tenants at the Prudential Center, including the New England Merchants Bank, which occupied the entire southwest commercial pavilion as well as a floor in the tower.  Luckman&#8217;s &#8230; <a href="http://insuringthecity.wordpress.com/2012/07/06/tension-between-architect-and-client/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=250&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://insuringthecity.files.wordpress.com/2012/07/cla_new-england-merchants-bank_pru-center_wes-toole-letter.jpg"><img class="alignright" title="CLA_New England Merchants Bank_Pru Center_Wes Toole letter" src="http://insuringthecity.files.wordpress.com/2012/07/cla_new-england-merchants-bank_pru-center_wes-toole-letter.jpg?w=225&#038;h=300" alt="" width="225" height="300" /></a>Charles Luckman Associates (CLA) took on design responsibilities for many of the key tenants at the Prudential Center, including the New England Merchants Bank, which occupied the entire southwest commercial pavilion as well as a floor in the tower.  Luckman&#8217;s attention was divided and this did not sit well with Wes Toole, Prudential&#8217;s executive overseeing the Regional Home Office program.  In October 1964, He wrote a biting letter to Charles Stanton, the head of CLA&#8217;s office in New York, complaining about Luckman&#8217;s behavior.  He wanted to remind that firm that &#8220;Luckman is representing Prudential first, and any of the tenants secondly, and should be guided accordingly . . .&#8221;  Prudential was not used to playing second fiddle.  Luckman was quick to patch up his relationship with Toole, who carried a lot of influence.</p>
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			<media:title type="html">elihujamesrubin</media:title>
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		<title>&#8220;White Collar&#8221; Landscape</title>
		<link>http://insuringthecity.wordpress.com/2012/07/06/white-collar-landscape/</link>
		<comments>http://insuringthecity.wordpress.com/2012/07/06/white-collar-landscape/#comments</comments>
		<pubDate>Fri, 06 Jul 2012 19:26:47 +0000</pubDate>
		<dc:creator>Elihu</dc:creator>
				<category><![CDATA[Prudential Center]]></category>
		<category><![CDATA[food court]]></category>
		<category><![CDATA[lunch hour]]></category>
		<category><![CDATA[white collar]]></category>

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		<description><![CDATA[On a recent sunny day during lunch time, the North terrace of the Prudential Center food court was full of &#8220;white collar&#8221; workers . . . though they all seemed to be wearing blue shirts.  The facade of the tower &#8230; <a href="http://insuringthecity.wordpress.com/2012/07/06/white-collar-landscape/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=insuringthecity.wordpress.com&#038;blog=28691499&#038;post=245&#038;subd=insuringthecity&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<p>On a recent sunny day during lunch time, the North terrace of the Prudential Center food court was full of &#8220;white collar&#8221; workers . . . though they all seemed to be wearing blue shirts.  The facade of the tower in the background is the original.  The enclosed food court &#8211; dressed up with some simple and colorful postmodern detailing &#8211; is part of more recent renovations.</p>
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