Book Launch!

The book launch for Insuring the City is set and you are invited!

THURSDAY, JUNE 21, 7:00 P.M. LAUNCH PARTY: INSURING THE CITYOne of the most significant urban developments of the 1950s and 60s, the Prudential Center anchors the Boston skyline with its tall gray tower. It is also a beacon of a mid-century moment when insurance companies like Prudential deployed buildings in cities to symbolize and advertise their intangible product:  financial security. The Prudential’s story also exemplifies the transition from the nineteenth century metropolis to the post-industrial city organized around highways and easy parking.In this new book, Yale architectural historian Elihu Rubin tells the full story of “The Pru” in its political, economic, and architectural contexts. Join Rubin and journalist Matt Dellingerfor a conversation about the book and its implications for urban design today.

Van Alen Books is NYC’s architecture and design bookstore located at Van Alen Institute’s headquarters at 30 West 22nd Street. Find out more at www.vanalenbooks.org.Keep up with Van Alen events by subscribing to our monthly newsletter—and connect with us onFacebook, Twitter, and Vimeo.

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